![]() ![]() Segmentasi psikografi dilakukan untuk mengetahui lebih dalam kondisi pasar setelah dilakukan segmentasi demografis dan geografis. Beberapa orang sangat sadar akan kebugaran dan kesehatan sedangkan yang lainnya adalah pecinta kuliner.īeberapa orang melakukan olahraga dengan sangat serius, sementara beberapa hanya ingin bersenang-senang di akhir pekan. ![]() Sebagai contoh, beberapa orang sangat peduli dengan lingkungan, sementara yang lain tidak. Orang-orang memiliki minat, sikap, dan sifat yang berbeda. Psychographic segmentation (segmentasi psikografis) membagi pasar berdasarkan sudut pandang karakteristik psikologis pasar, ciri-ciri kepribadian konsumen, nilai-nilai, sikap, minat, dan gaya hidup. Segmentasi demografis diketahui berdasarkan data-data jenis kelamin, ras, suku, agama, usia produktif, sebaran usia, piramida penduduk dan hal-hal yang berkaitan dengan kependudukan di suatu daerah. Segmentasi demografis membagi pasar dilihat dari dinamika kependudukan di suatu daerah meliputi ukuran penduduk (jumlah), struktur kependudukan dan distribusi kependudukan. ![]() ![]() Pasar asia, pasar afrika, pasar eropa, pegunungan, perkotaan, kepulauan atau pantai pada dasarnya memiliki perbedaan karakteristik georgrafis sehingga memerlukan strategi yang berbeda untuk melakukan promosi dan pemasaran.ĭemographic segmentation (segmentasi demografis) masih bagian dari market segmentation atau segmentasi pasar. Segmentasi geografis membagi pasar berdasarkan benua, regional, wilayah, negara, provinsi, kota dan lingkungan sekitar secara geografis. Geographic segmentation (segmentasi geografis) secara keilmuan merupakan bagian dari market segmentation atau segmentasi pasar. Market segmentation atau segmentasi pasar secara umum dibagi menjadi empat yaitu geographic segmentation (segmentasi geografi), demographic segmentation (segmentasi demografi), psychographic segmentation (segmentasi psikografi) dan b ehavioral segmentation (segmentasi perilaku). Market segmentation atau segmentasi pasar adalah mengsegmentasikan pasar menjadi beberapa bagian berdasarkan karakteristik pasar, lingkungan pasar berada dan wilayah pasar berada.ĭengan melakukan segmentasi pasar maka perusahaan dapat mengetahui kriteria produk yang sesuai dengan kondisi pasar dan juga strategi promosi yang harus diterapkan untuk memaksimalkan penjualan. ![]()
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January 2023
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